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Search Engine Optimization

Thursday, 11 September 2014 00:00

If you are not on the first page of search results then for most of the Internet users, you simply don't exist! They go to Google or Yahoo! or one of the other major search engines and type in words or phrases which describe what they're interested in.

 You can get the idea of how popular this way is when somebody says "don't you get it?...just Google it". Thus to attain a high ranking on search engine return pages (SERP's) becomes the obvious means to improve targeted traffic.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Having a website without being exposed to your potential customers is like having a store full of products in the desert. There are millions of web pages circulating in the internet. The key is how can my website be indexed and retrieved by the search engine in the first page.