- Know the main purpose of your website: service promotion, providing information to visitors, products selling,collecting data etc.
- Define what you are going to gain from the site and what you want to accomplish: your goals (make money, share information).
- Detect the target audience: try to imagine the “ideal” person who will visit your site (age, sex, interests); this will help you when you’ll be choosing content for your site.
MAKE A PLAN
This is a second but very important stage. It’s time for writing site map (a list that includes the main topics and sub-topics). Designers and developers select the main tools that will be used for building your site depending on its purpose and target customers.
Designers of your website are preparing images of layout, interface, etc. and send you possible variants to choose the most suitable one. On this step specialists are guided by the idea of “ideal” visitor. For example, if your website will provide information for women it should have an appropriate template, maybe something in pink colors, feminine, glamour and light; in case if you aim to make something for businesses try minimalist style with classic elements, etc. Don’t forget about company logo to identify it on the site.
This is a time for implementation of chosen techniques on practice and finally development of the website. Usually everything starts with creation of the Home Page. Developers follow the main navigational structure for the site – the shell for interior. On this stage you still can make and corrections or additional changes.
TESTING AND DELIVERING PROCESSES
This is very important, but unfortunately often overlooked step. Before launching your website you need to be sure everything works as intended. For this purpose experts make functional, usability and other types of testing, examine the codes to prevent any risks associated with vulnerabilities. Web designers use FTP or CMS to upload files into the website, index it and ensure that site operates correctly and users can visit it through the various browsers.
PUBLISHING AND REDIRECTING
The final phase of creating a web site is publishing your pages. To place your pages on the Web, you need a Web server. Commonly called hosts, Web servers alllow you to transfer and store files including HTML documents,images and multimedia files. Unless you own your own Web Server, you need to find a server to host your pages. Some example of webhost are godaddy.com or siteground but of course there are many many more! Make sure you choose a webhost which supports FTP which makes it much easier to publish your pages from Web Builder.
Redirection is one way to make sure that users always receive the Web page that they want. Redirection refers to the process of configuring the Web server to issue a redirect message to the client, such as HTTP 302 which instructs the client to resubmit the request for a new location. You can redirect users to another file, directory, or site.
Redirection is helpful in the following situations:
You change the location of your Web site and want to redirect users to your new site.
Your Web site is under construction and you want part of the site to be unavailable.
Your content is not located on the Web server.
You have changed the name of a virtual directory and you want users to be able to access files from the old URL.
SEO (SEARCH ENGINE OPTIMIZATION)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Thehigher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.The actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Creation and launching the website is only the beginning. Whether you ordered development of the website or made it by yourself you need to update the content frequently, add some information or make corrects. Most of designers will be happy to continue work with your site. If you aim to increase the search engine ranking you better hire SEO-optimizer, copywriter, etc.